purpleella.com

purpleella.com is SSL secured

Free website and domain report on purpleella.com

Last Updated: 30th April, 2020 Update Now
Overview

Snoop Summary for purpleella.com

This is a free and comprehensive report about purpleella.com. The domain purpleella.com is currently hosted on a server located in Bulgaria with the IP address 77.104.133.76, where BGN is the local currency and the local language is Bulgarian. If purpleella.com was to be sold it would possibly be worth $645 USD (based on the daily revenue potential of the website over a 24 month period). Purpleella.com receives an estimated 305 unique visitors every day - a decent amount of traffic! This report was last updated 30th April, 2020.

About purpleella.com

Site Preview: purpleella.com purpleella.com
Title: Purple Ella -
Description:
Keywords and Tags: entertainment
Related Terms: ella, ella d
Fav Icon:
Age: Over 9 years old
Domain Created: 25th February, 2015
Domain Updated: 25th February, 2020
Domain Expires: 25th February, 2021
Review

Snoop Score

1/5

Valuation

$645 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 4,546,725
Alexa Reach: <0.0001%
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 305
Monthly Visitors: 9,283
Yearly Visitors: 111,325
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $26 USD
Yearly Revenue: $317 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: purpleella.com 14
Domain Name: purpleella 10
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 73
Performance 81
Accessibility 80
Best Practices 62
SEO 91
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on desktop
81

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for purpleella.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 1.1 s
The time taken for the page to become fully interactive.
First CPU Idle — 1.1 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 50 ms
Users could experience a delay when interacting with the page.

Other

Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive purpleella.com as laggy when the latency is higher than 0.05 seconds.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://purpleella.com/
0
289.45899987593
438
0
301
text/html
https://www.purpleella.com/
289.97599985451
1008.3230000455
54882
54332
200
text/html
Document
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
1030.5029998999
1133.8569999207
16382
93684
200
text/css
Stylesheet
https://www.purpleella.com/wp-includes/css/dist/block-library/style.min.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
1030.6669999845
1398.2379999943
8099
53489
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/style-responsive.css?ver=1.0
1030.8550000191
1496.7030000407
2736
9766
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/styles/white.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
1034.4960000366
1399.1189999506
664
312
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/style-generated.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
1034.8010000307
1525.5360000301
1204
2389
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/custom.css?ver=1.0
1034.8970000632
1232.9929999541
792
710
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/font-awesome.min.css?ver=3.0
1035.0229998585
1413.5020000394
3688
14104
200
text/css
Stylesheet
https://www.purpleella.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
1035.1149998605
1493.9510000404
34264
96873
200
application/javascript
Script
https://www.purpleella.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
1035.3049999103
1400.7220000494
4500
10056
200
application/javascript
Script
https://www.purpleella.com/wp-content/plugins/google-analyticator/external-tracking.min.js?ver=6.5.4
1035.4059999809
1405.3980000317
948
1190
200
application/javascript
Script
https://www.purpleella.com//wp-content/uploads/2019/06/Purple-Ella-2019-logo-644x171.png
1036.424000049
1681.0719999485
101236
100812
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Coping-With-Uncertainty-2-720x340.jpg
1036.560999928
1515.5700000469
39224
38800
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/A-Day-In-Lockdown-Life-720x340.jpg
1561.6790000349
2024.296999909
25151
24727
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Autistic-Women-720x340.jpg
1562.1690000407
1840.947000077
49038
48614
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Coping-With-Uncertainty-2-520x245.jpg
1562.2399998829
2027.7169998735
24988
24564
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/A-Day-In-Lockdown-Life-520x245.jpg
1562.3059999198
1752.5720000267
16134
15710
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Autistic-Women-520x245.jpg
1562.442000024
2044.2339999136
29287
28863
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Autism-Not-Just-For-Kids-520x245.jpg
1562.5269999728
2042.9539999459
23075
22651
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/03/Internalised-Ableism-520x245.jpg
1562.62099999
2038.2649998646
34709
34285
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/03/Autistic--520x245.jpg
1562.721000053
2020.8419999108
22648
22224
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/03/Im-Autistic-and....-520x245.jpg
1562.7800000366
1762.1700000018
33462
33038
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/02/Adult-Autism-Assessment-520x245.jpg
1562.9149999004
2039.1790000722
36017
35593
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/02/AUTISTIC-AT-520x245.jpg
1562.9749998916
2026.8749999814
34729
34305
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/02/All-Autistic-People-520x245.jpg
1563.0250000395
2022.8120000102
24039
23615
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-facebook.png
1563.0910000764
1662.8439999186
10139
9718
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-twitter.png
1563.1699999794
1936.4710000809
9324
8903
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-instagram.png
1563.2380000316
1958.4919998888
11154
10732
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-pinterest.png
1563.3099998813
1663.9499999583
9773
9352
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-youtube.png
1563.7719999067
1939.3329999875
10616
10194
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-email.png
1564.0940000303
1663.2139999419
9373
8952
200
image/png
Image
https://cdn-images.mailchimp.com/embedcode/slim-10_7.css
1518.8809998799
1557.741999859
1324
2103
200
text/css
Stylesheet
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
1560.0560000166
1589.6719999146
129872
129500
200
application/javascript
Script
https://www.purpleella.com//wp-content/uploads/2019/08/fullsizeoutput_1169-225x300.jpeg
1564.2299999017
2029.9450000748
21548
21125
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-1536x1536.jpeg
1564.3289999571
2195.1969999354
102827
102402
200
image/jpeg
Image
http://www.mumsnet.com/bnskyimageauto?r=954
1564.4259999972
1656.157999998
410
0
301
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.jplayer.min.js?ver=2.1.0
1560.2979999967
1662.3420000542
10958
43764
200
application/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.flexslider.min.js?ver=2.1
1560.528999893
1655.8189999778
5754
16959
200
application/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.sharrre-1.3.4.min.js?ver=1.3.4
1560.8699999284
1655.1099999342
5269
10308
200
application/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.theme.js?ver=1.0
1560.9989999793
1948.8540000748
2814
8374
200
application/javascript
Script
https://www.purpleella.com/wp-includes/js/wp-embed.min.js?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
1561.1600000411
1656.3249998726
1253
1434
200
application/javascript
Script
http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One
1143.0829998571
1143.0879998952
0
0
-1
Stylesheet
https://www.purpleella.com/wp-includes/js/wp-emoji-release.min.js?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
1564.5880000666
1952.5109999813
5139
13901
200
application/javascript
Script
https://ssl.google-analytics.com/ga.js
1564.723999938
1570.9549998865
17787
46274
200
text/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/img/widgets/search.png
1579.2439999059
1950.087999925
585
167
200
image/png
Image
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/fontawesome-webfont.woff
1588.7700000312
2044.8370000813
32276
31840
200
application/x-font-woff
Font
https://www.mumsnet.com/bnskyimageauto?r=954
1659.2399999499
2190.5010000337
1498
69
200
image/png
Image
https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=263824754&utmhn=www.purpleella.com&utmcs=UTF-8&utmsr=800x600&utmvp=1350x940&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Purple%20Ella%20-&utmhid=1392997211&utmr=-&utmp=%2F&utmht=1588255096044&utmac=UA-25562359-1&utmdid=i9k95&utmcc=__utma%3D42586788.2019642141.1588255096.1588255096.1588255096.1%3B%2B__utmz%3D42586788.1588255096.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=1684049292&utmredir=1&utmu=qAAAAAAAAAAAAAAAAAAAAAAE~
1742.338999873
1793.3380000759
725
0
302
text/html
https://mc.us13.list-manage.com/subscribe/form-settings?u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&c=dojo_request_script_callbacks.dojo_request_script0
1783.6360000074
2330.9180000797
2122
1137
200
application/json
Script
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-25562359-1&cid=2019642141.1588255096&jid=1684049292&_v=5.7.2&z=263824754
1793.5740000103
1797.4020000547
653
35
200
image/gif
Image
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
2336.1799998675
2358.7319999933
30331
97905
200
application/javascript
Script
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
2425.5850000773
2445.4029998742
2297
5552
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/banner.css
2426.5719999094
2446.2490000296
1196
708
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
2445.2599999495
2463.2160000037
2297
5552
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/layout-2.css
2447.4519998766
2463.8580000028
1375
887
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/modal.css
2451.0879998561
2468.3379998896
1105
1523
200
text/css
Stylesheet
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1044.463
8.992
1059.242
6.898
1165.964
5.713
1171.731
58.111
1428.13
5.11
1556.48
36.414
1594.116
6.294
1600.567
82.499
1701.933
70.42
1772.714
41.396
1814.129
6.665
1826.767
10.077
1836.864
13.72
1851.643
5.231
1980.167
20.072
2007.354
7.94
2094.454
26.025
2394.159
89.083
2499.201
32.192
2627.939
11.096
2639.052
5.285
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 263 KB
Images can slow down the page's load time. Purpleella.com should consider serving more appropriate-sized images.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-1536x1536.jpeg
102402
97345
https://www.purpleella.com//wp-content/uploads/2019/06/Purple-Ella-2019-logo-644x171.png
100812
23228
https://www.purpleella.com//wp-content/uploads/2020/02/Adult-Autism-Assessment-520x245.jpg
35593
19882
https://www.purpleella.com//wp-content/uploads/2020/02/AUTISTIC-AT-520x245.jpg
34305
19163
https://www.purpleella.com//wp-content/uploads/2020/03/Internalised-Ableism-520x245.jpg
34285
19151
https://www.purpleella.com//wp-content/uploads/2020/03/Im-Autistic-and....-520x245.jpg
33038
18455
https://www.purpleella.com//wp-content/uploads/2020/02/All-Autistic-People-520x245.jpg
23615
13191
https://www.purpleella.com//wp-content/uploads/2020/04/Autism-Not-Just-For-Kids-520x245.jpg
22651
12653
https://www.purpleella.com//wp-content/uploads/2020/03/Autistic--520x245.jpg
22224
12414
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-instagram.png
10732
6297
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-youtube.png
10194
5981
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-facebook.png
9718
5702
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-pinterest.png
9352
5487
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-email.png
8952
5252
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-twitter.png
8903
5224
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Purpleella.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 4 KB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Purpleella.com should consider minifying CSS files.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
16382
3848
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Purpleella.com should consider minifying JS files.
Remove unused CSS — Potential savings of 14 KB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Purpleella.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
16382
13938
Efficiently encode images — Potential savings of 5 KB
Unoptimized images can consume more cellular data than what is necessary.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-1536x1536.jpeg
102402
4752
Enable text compression — Potential savings of 124 KB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Size (Bytes) Potential Savings (Bytes)
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
129500
82895
https://www.purpleella.com/
54332
43837
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Purpleella.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://purpleella.com/
0
https://www.purpleella.com/
190
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Purpleella.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 1,039 KB
Large network payloads can cost users money and are linked to long load times.
URL Size (Bytes)
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
129872
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-1536x1536.jpeg
102827
https://www.purpleella.com//wp-content/uploads/2019/06/Purple-Ella-2019-logo-644x171.png
101236
https://www.purpleella.com/
54882
https://www.purpleella.com//wp-content/uploads/2020/04/Autistic-Women-720x340.jpg
49038
https://www.purpleella.com//wp-content/uploads/2020/04/Coping-With-Uncertainty-2-720x340.jpg
39224
https://www.purpleella.com//wp-content/uploads/2020/02/Adult-Autism-Assessment-520x245.jpg
36017
https://www.purpleella.com//wp-content/uploads/2020/02/AUTISTIC-AT-520x245.jpg
34729
https://www.purpleella.com//wp-content/uploads/2020/03/Internalised-Ableism-520x245.jpg
34709
https://www.purpleella.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
34264
Avoids an excessive DOM size — 474 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
474
Maximum DOM Depth
17
Maximum Child Elements
106
Avoid chaining critical requests — 19 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Purpleella.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Other
308.404
6.329
1.065
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
122.193
112.095
4.7
https://www.purpleella.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
78.145
58.965
1.974
https://ssl.google-analytics.com/ga.js
69.537
66.268
1.794
https://www.purpleella.com/
67.988
63.432
4.527
Minimizes main-thread work — 0.7 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
334.809
Style & Layout
136.512
Other
107.404
Rendering
45.793
Parse HTML & CSS
35.25
Script Parsing & Compilation
23.332
Garbage Collection
0.468
Keep request counts low and transfer sizes small — 57 requests • 1,039 KB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
57
1064128
Image
25
681227
Script
13
251011
Document
1
54882
Stylesheet
14
43159
Font
1
32276
Other
3
1573
Media
0
0
Third-party
15
192992
Minimize third-party usage — Third-party code blocked the main thread for 40 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Size (Bytes) Main-Thread Blocking Time (Ms)
129872
20.183
18512
15.476
42047
0
653
0

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Metrics

First Contentful Paint — 1.1 s
The time taken for the first image or text on the page to be rendered.
First Meaningful Paint — 1.1 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 590 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Purpleella.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Size (Bytes) Potential Savings (Ms)
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
16382
150
https://www.purpleella.com/wp-includes/css/dist/block-library/style.min.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
8099
190
https://www.purpleella.com/wp-content/themes/typegrid11/style-responsive.css?ver=1.0
2736
150
https://www.purpleella.com/wp-content/themes/typegrid11/styles/white.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
664
150
https://www.purpleella.com/wp-content/themes/typegrid11/style-generated.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
1204
150
https://www.purpleella.com/wp-content/themes/typegrid11/custom.css?ver=1.0
792
150
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/font-awesome.min.css?ver=3.0
3688
70
https://www.purpleella.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
34264
150
https://www.purpleella.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
4500
70
https://www.purpleella.com/wp-content/plugins/google-analyticator/external-tracking.min.js?ver=6.5.4
948
70
Serve images in next-gen formats — Potential savings of 163 KB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com//wp-content/uploads/2019/06/Purple-Ella-2019-logo-644x171.png
100812
83470
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-1536x1536.jpeg
102402
54776
https://www.purpleella.com//wp-content/uploads/2020/04/Coping-With-Uncertainty-2-720x340.jpg
38800
10676
https://www.purpleella.com//wp-content/uploads/2020/04/A-Day-In-Lockdown-Life-720x340.jpg
24727
9313
https://www.purpleella.com//wp-content/uploads/2020/04/Autistic-Women-720x340.jpg
48614
9154

Metrics

Speed Index — 2.4 s
The time taken for the page contents to be visibly populated.

Opportunities

Reduce server response times (TTFB) — Root document took 720 ms
Time to First Byte (TTFB) identifies the time at which the server sends a response.

Diagnostics

Serve static assets with an efficient cache policy — 10 resources found
Purpleella.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Size (Bytes)
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
0
129872
https://cdn-images.mailchimp.com/embedcode/slim-10_7.css
0
1324
https://mc.us13.list-manage.com/subscribe/form-settings?u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&c=dojo_request_script_callbacks.dojo_request_script0
300000
2122
https://ssl.google-analytics.com/ga.js
7200000
17787
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
2592000000
30331
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
2592000000
2297
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
2592000000
2297
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/layout-2.css
2592000000
1375
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/banner.css
2592000000
1196
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/modal.css
2592000000
1105
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/fontawesome-webfont.woff
456.0670000501
80

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of purpleella.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Audio and video

`<audio>` elements contain a `<track>` element with `[kind="captions"]`
Purpleella.com may provide assistance to deaf or hearing-impaired users with captions on audio elements.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Purpleella.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Purpleella.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>` or `<template>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Contrast

Best practices

`[id]` attributes on the page are not unique
It is advised to keep all id attributes unique in order to prevent instances from being overlooked by screen readers and other assistive technologies.
Failing Elements
p

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
Headings don't skip levels
Ensure that headings create an outline for the page and that heading levels are not skipped.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
62

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that purpleella.com should incorporate. This includes practices such as protecting pages with HTTPS.

Other

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
jQuery (Fast path)
Dojo
1.10.4 (f4fef70)
FlexSlider
WordPress
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Other

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://purpleella.com/
http://www.mumsnet.com/bnskyimageauto?r=954
http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One
Uses `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://www.purpleella.com/
line: 728
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
line: 156
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
line: 58
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
2
Medium
2
Medium
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.purpleella.com/
Mixed Content: The page at 'https://www.purpleella.com/' was loaded over HTTPS, but requested an insecure stylesheet 'http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One'. This request has been blocked; the content must be served over HTTPS.
https://www.purpleella.com/
Mixed Content: The page at 'https://www.purpleella.com/' was loaded over HTTPS, but requested an insecure stylesheet 'http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One'. This request has been blocked; the content must be served over HTTPS.
91

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for purpleella.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purpleella.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of purpleella.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purpleella.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://purpleella.com/
http://www.mumsnet.com/bnskyimageauto?r=954
http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 67
Performance 49
Accessibility 80
Best Practices 62
SEO 90
Progressive Web App 52
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.purpleella.com
Updated: 30th April, 2020

1.90 seconds
First Contentful Paint (FCP)
37%
54%
9%

0.05 seconds
First Input Delay (FID)
96%
1%
3%

Simulate loading on mobile
49

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for purpleella.com. This includes details about optimizing page load times which can result in a better user experience.

Other

Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive purpleella.com as laggy when the latency is higher than 0.05 seconds.
Total Blocking Time — 280 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://purpleella.com/
0
99.78599997703
441
0
301
text/html
https://www.purpleella.com/
100.22799996659
198.54999997187
54882
54332
200
text/html
Document
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
213.10399996582
313.33099998301
16382
93684
200
text/css
Stylesheet
https://www.purpleella.com/wp-includes/css/dist/block-library/style.min.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
213.31199997803
311.32599996636
8099
53489
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/style-responsive.css?ver=1.0
213.46599998651
310.05299999379
2736
9766
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/styles/white.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
213.60099996673
306.5629999619
664
312
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/style-generated.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
214.01799999876
304.61699998705
1204
2389
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/custom.css?ver=1.0
214.32099997764
305.13499997323
792
710
200
text/css
Stylesheet
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/font-awesome.min.css?ver=3.0
214.47700000135
310.56099996204
3688
14104
200
text/css
Stylesheet
https://www.purpleella.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
214.89900001325
396.00800001062
34264
96873
200
application/javascript
Script
https://www.purpleella.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
215.01899999566
307.74399999063
4500
10056
200
application/javascript
Script
https://www.purpleella.com/wp-content/plugins/google-analyticator/external-tracking.min.js?ver=6.5.4
215.33400000772
305.59299996821
948
1190
200
application/javascript
Script
https://www.purpleella.com//wp-content/uploads/2019/06/Purple-Ella-2019-logo-644x171.png
215.5999999959
402.37299998989
101236
100812
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Coping-With-Uncertainty-2-720x340.jpg
215.87499999441
394.39099997981
39223
38800
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/A-Day-In-Lockdown-Life-720x340.jpg
431.1480000033
537.31499996502
25150
24727
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Autistic-Women-720x340.jpg
431.62799999118
615.34799996298
49037
48614
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/Autism-Not-Just-For-Kids-720x340.jpg
431.75300001167
563.25700000161
37968
37544
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/03/Internalised-Ableism-720x340.jpg
431.88799999189
640.21699997829
60406
59982
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/03/Autistic--720x340.jpg
432.01200000476
635.89099998353
35758
35334
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/03/Im-Autistic-and....-720x340.jpg
432.18999996316
570.04899997264
52974
52550
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/02/Adult-Autism-Assessment-720x340.jpg
432.33199999668
625.36800000817
64963
64539
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/02/AUTISTIC-AT-720x340.jpg
432.45600000955
632.52499996452
59929
59505
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/02/All-Autistic-People-720x340.jpg
432.55699996371
624.29700000212
39380
38956
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-facebook.png
432.67700000433
529.21000000788
10139
9718
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-twitter.png
432.79499997152
805.34399999306
9324
8903
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-instagram.png
432.97600001097
801.25399999088
11154
10732
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-pinterest.png
433.10099997325
809.2539999634
9773
9352
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-youtube.png
433.21399996057
795.84299999988
10616
10194
200
image/png
Image
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-email.png
433.3340000012
800.36499997368
9373
8952
200
image/png
Image
https://cdn-images.mailchimp.com/embedcode/slim-10_7.css
395.84199996898
415.41600000346
1329
2103
200
text/css
Stylesheet
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
429.94499998167
468.5279999976
129872
129500
200
application/javascript
Script
https://www.purpleella.com//wp-content/uploads/2019/08/fullsizeoutput_1169-644x859.jpeg
433.44799999613
629.27799997851
119351
118926
200
image/jpeg
Image
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-768x768.jpeg
433.57100000139
886.52999995975
39254
38831
200
image/jpeg
Image
http://www.mumsnet.com/bnskyimageauto?r=954
433.69999999413
500.64300000668
399
0
301
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.jplayer.min.js?ver=2.1.0
430.21500000032
529.66499998001
10958
43764
200
application/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.flexslider.min.js?ver=2.1
430.33399997512
527.0470000105
5754
16959
200
application/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.sharrre-1.3.4.min.js?ver=1.3.4
430.51500001457
523.69599998929
5269
10308
200
application/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/js/jquery.theme.js?ver=1.0
430.64599996433
525.3200000152
2814
8374
200
application/javascript
Script
https://www.purpleella.com/wp-includes/js/wp-embed.min.js?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
430.77199999243
522.15299999807
1253
1434
200
application/javascript
Script
http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One
319.81799995992
319.82400000561
0
0
-1
Stylesheet
https://www.purpleella.com/wp-includes/js/wp-emoji-release.min.js?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
435.25999999838
532.58999995887
5139
13901
200
application/javascript
Script
https://ssl.google-analytics.com/ga.js
435.35899999551
440.78299996909
17787
46274
200
text/javascript
Script
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/fontawesome-webfont.woff
438.6860000086
554.16200001491
32276
31840
200
application/x-font-woff
Font
https://www.purpleella.com/wp-content/themes/typegrid11/img/widgets/search@2x.png
464.08499998506
830.18799999263
665
247
200
image/png
Image
https://www.mumsnet.com/bnskyimageauto?r=954
501.05500000063
953.42999999411
1498
69
200
image/png
Image
https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=1465397784&utmhn=www.purpleella.com&utmcs=UTF-8&utmsr=412x660&utmvp=412x660&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Purple%20Ella%20-&utmhid=500061742&utmr=-&utmp=%2F&utmht=1588255110063&utmac=UA-25562359-1&utmdid=i9k95&utmcc=__utma%3D42586788.2101322269.1588255110.1588255110.1588255110.1%3B%2B__utmz%3D42586788.1588255110.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=1189120341&utmredir=1&utmu=qAAAAAAAAAAAAAAAAAAAAAAE~
525.95699997619
558.05399996461
711
0
302
text/html
https://mc.us13.list-manage.com/subscribe/form-settings?u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&c=dojo_request_script_callbacks.dojo_request_script0
554.69799996354
778.42699998291
2220
1137
200
application/json
Script
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-25562359-1&cid=2101322269.1588255110&jid=1189120341&_v=5.7.2&z=1465397784
558.16499999491
561.6109999828
653
35
200
image/gif
Image
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
781.24899999239
802.65500000678
30328
97905
200
application/javascript
Script
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
863.44099999405
881.51799998013
2311
5552
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/banner.css
864.42499997793
880.52700000117
1196
708
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
881.42200000584
897.98499998869
2311
5552
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/layout-2.css
882.19699996989
901.46600001026
1375
887
200
text/css
Stylesheet
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/modal.css
887.08099996438
919.56800001208
1105
1523
200
text/css
Stylesheet
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
219.645
7.651
230.385
6.118
332.169
5.069
337.28
43.57
420.128
30.517
452.57
10.948
463.536
8.868
473.93
43.796
519.714
24.155
544.467
29.492
577.289
5.47
588.898
25.349
614.308
23.744
638.132
5.994
824.633
83.355
975.2
28.403
1100.009
7.172
1107.192
5.277
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Purpleella.com should consider serving more appropriate-sized images.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Purpleella.com should consider minifying JS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Server response times are low (TTFB) — Root document took 100 ms
Time to First Byte (TTFB) identifies the time at which the server sends a response.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Purpleella.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://purpleella.com/
0
https://www.purpleella.com/
630
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Purpleella.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 1,143 KB
Large network payloads can cost users money and are linked to long load times.
URL Size (Bytes)
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
129872
https://www.purpleella.com//wp-content/uploads/2019/08/fullsizeoutput_1169-644x859.jpeg
119351
https://www.purpleella.com//wp-content/uploads/2019/06/Purple-Ella-2019-logo-644x171.png
101236
https://www.purpleella.com//wp-content/uploads/2020/02/Adult-Autism-Assessment-720x340.jpg
64963
https://www.purpleella.com//wp-content/uploads/2020/03/Internalised-Ableism-720x340.jpg
60406
https://www.purpleella.com//wp-content/uploads/2020/02/AUTISTIC-AT-720x340.jpg
59929
https://www.purpleella.com/
54882
https://www.purpleella.com//wp-content/uploads/2020/03/Im-Autistic-and....-720x340.jpg
52974
https://www.purpleella.com//wp-content/uploads/2020/04/Autistic-Women-720x340.jpg
49037
https://www.purpleella.com//wp-content/uploads/2020/02/All-Autistic-People-720x340.jpg
39380
Avoids an excessive DOM size — 474 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
474
Maximum DOM Depth
17
Maximum Child Elements
106
Avoid chaining critical requests — 19 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Purpleella.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Other
856.624
18.988
3.608
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
426.1
386.784
18.176
https://www.purpleella.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
267.272
201.952
7.848
https://www.purpleella.com/
181.924
174.776
7.088
https://ssl.google-analytics.com/ga.js
95.792
90.516
4.784
Minimizes main-thread work — 1.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
948.252
Style & Layout
381.26
Other
266.716
Parse HTML & CSS
134.26
Rendering
131.772
Script Parsing & Compilation
69.86
Keep request counts low and transfer sizes small — 54 requests • 1,143 KB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
54
1170831
Image
22
787824
Script
13
251106
Document
1
54882
Stylesheet
14
43192
Font
1
32276
Other
3
1551
Media
0
0
Third-party
15
193095

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Metrics

First Contentful Paint — 3.4 s
The time taken for the first image or text on the page to be rendered.
First Meaningful Paint — 3.4 s
The time taken for the primary content of the page to be rendered.
First CPU Idle — 5.5 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 170 ms
Users could experience a delay when interacting with the page.

Opportunities

Minify CSS — Potential savings of 4 KB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Purpleella.com should consider minifying CSS files.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
16382
3848
Remove unused CSS — Potential savings of 14 KB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Purpleella.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
16382
13890
Enable text compression — Potential savings of 124 KB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Size (Bytes) Potential Savings (Bytes)
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
129500
82895
https://www.purpleella.com/
54332
43837

Metrics

Speed Index — 6.0 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 9.2 s
The time taken for the page to become fully interactive.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,440 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Purpleella.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Size (Bytes) Potential Savings (Ms)
https://www.purpleella.com/wp-content/themes/typegrid11/style.css
16382
630
https://www.purpleella.com/wp-includes/css/dist/block-library/style.min.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
8099
630
https://www.purpleella.com/wp-content/themes/typegrid11/style-responsive.css?ver=1.0
2736
480
https://www.purpleella.com/wp-content/themes/typegrid11/styles/white.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
664
480
https://www.purpleella.com/wp-content/themes/typegrid11/style-generated.css?ver=2bbff6de1d16d3ce4d3b87c4e9e5aad0
1204
480
https://www.purpleella.com/wp-content/themes/typegrid11/custom.css?ver=1.0
792
480
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/font-awesome.min.css?ver=3.0
3688
180
https://www.purpleella.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
34264
630
https://www.purpleella.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
4500
330
https://www.purpleella.com/wp-content/plugins/google-analyticator/external-tracking.min.js?ver=6.5.4
948
180
Defer offscreen images — Potential savings of 514 KB
Time to Interactive can be slowed down by resources on the page. Purpleella.com should consider lazy-loading offscreen and hidden images.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com//wp-content/uploads/2019/08/fullsizeoutput_1169-644x859.jpeg
118926
118926
https://www.purpleella.com//wp-content/uploads/2020/02/Adult-Autism-Assessment-720x340.jpg
64539
64539
https://www.purpleella.com//wp-content/uploads/2020/03/Internalised-Ableism-720x340.jpg
59982
59982
https://www.purpleella.com//wp-content/uploads/2020/02/AUTISTIC-AT-720x340.jpg
59505
59505
https://www.purpleella.com//wp-content/uploads/2020/03/Im-Autistic-and....-720x340.jpg
52550
52550
https://www.purpleella.com//wp-content/uploads/2020/02/All-Autistic-People-720x340.jpg
38956
38956
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-768x768.jpeg
38831
38831
https://www.purpleella.com//wp-content/uploads/2020/03/Autistic--720x340.jpg
35334
35334
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-instagram.png
10732
10732
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-youtube.png
10194
10194
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-purple-facebook.png
9718
9718
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-pinterest.png
9352
9352
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-email.png
8952
8952
https://www.purpleella.com//wp-content/uploads/2019/08/Ella-twitter.png
8903
8903
Serve images in next-gen formats — Potential savings of 188 KB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Size (Bytes) Potential Savings (Bytes)
https://www.purpleella.com//wp-content/uploads/2019/06/Purple-Ella-2019-logo-644x171.png
100812
83470
https://www.purpleella.com//wp-content/uploads/2019/08/fullsizeoutput_1169-644x859.jpeg
118926
21532
https://www.purpleella.com//wp-content/uploads/2020/04/IMG_0149-copy-768x768.jpeg
38831
16999
https://www.purpleella.com//wp-content/uploads/2020/04/Autism-Not-Just-For-Kids-720x340.jpg
37544
11550
https://www.purpleella.com//wp-content/uploads/2020/04/Coping-With-Uncertainty-2-720x340.jpg
38800
10676
https://www.purpleella.com//wp-content/uploads/2020/03/Im-Autistic-and....-720x340.jpg
52550
10566
https://www.purpleella.com//wp-content/uploads/2020/03/Autistic--720x340.jpg
35334
9984
https://www.purpleella.com//wp-content/uploads/2020/02/All-Autistic-People-720x340.jpg
38956
9720
https://www.purpleella.com//wp-content/uploads/2020/04/A-Day-In-Lockdown-Life-720x340.jpg
24727
9313
https://www.purpleella.com//wp-content/uploads/2020/04/Autistic-Women-720x340.jpg
48614
9154

Diagnostics

Serve static assets with an efficient cache policy — 10 resources found
Purpleella.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Size (Bytes)
https://s3.amazonaws.com/downloads.mailchimp.com/js/signup-forms/popup/embed.js
0
129872
https://cdn-images.mailchimp.com/embedcode/slim-10_7.css
0
1329
https://mc.us13.list-manage.com/subscribe/form-settings?u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&u=a2ec5e43dabb5c9c2be66575f&id=9161fc3284&c=dojo_request_script_callbacks.dojo_request_script0
287000
2220
https://ssl.google-analytics.com/ga.js
7200000
17787
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
2592000000
30328
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
2592000000
2311
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/common.css
2592000000
2311
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/layout-2.css
2592000000
1375
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/banner.css
2592000000
1196
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/modal.css
2592000000
1105
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.purpleella.com/wp-content/themes/typegrid11/fonts/fontawesome-webfont.woff
115.47600000631
Reduce the impact of third-party code — Third-party code blocked the main thread for 290 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Size (Bytes) Main-Thread Blocking Time (Ms)
129872
247.724
18498
37.368
42175
0
653
0

Other

First Contentful Paint (3G) — 6662 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
80

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of purpleella.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Audio and video

`<audio>` elements contain a `<track>` element with `[kind="captions"]`
Purpleella.com may provide assistance to deaf or hearing-impaired users with captions on audio elements.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Purpleella.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Purpleella.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>` or `<template>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Contrast

Best practices

`[id]` attributes on the page are not unique
It is advised to keep all id attributes unique in order to prevent instances from being overlooked by screen readers and other assistive technologies.
Failing Elements
p

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
Headings don't skip levels
Ensure that headings create an outline for the page and that heading levels are not skipped.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
62

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that purpleella.com should incorporate. This includes practices such as protecting pages with HTTPS.

Other

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
jQuery (Fast path)
Dojo
1.10.4 (f4fef70)
FlexSlider
WordPress
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Other

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://purpleella.com/
http://www.mumsnet.com/bnskyimageauto?r=954
http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One
Uses `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://www.purpleella.com/
line: 728
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
line: 156
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.js
line: 58
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
2
Medium
2
Medium
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.purpleella.com/
Mixed Content: The page at 'https://www.purpleella.com/' was loaded over HTTPS, but requested an insecure stylesheet 'http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One'. This request has been blocked; the content must be served over HTTPS.
https://www.purpleella.com/
Mixed Content: The page at 'https://www.purpleella.com/' was loaded over HTTPS, but requested an insecure stylesheet 'http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One'. This request has been blocked; the content must be served over HTTPS.
90

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for purpleella.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purpleella.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
Legible text
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 85% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
63x14
125x14
125x14
63x14
125x14
125x14
103x14

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
52

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of purpleella.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of purpleella.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 3 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://purpleella.com/
http://www.mumsnet.com/bnskyimageauto?r=954
http://fonts.googleapis.com/css?family=Open+Sans:300,300italic,400,400italic,600,600italic|Fjalla+One
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 77.104.133.76
Continent: Europe
Country: Bulgaria
Bulgaria Flag
Region:
City:
Longitude: 23.332
Latitude: 42.696
Currencies: BGN
Languages: Bulgarian

Web Hosting Provider

Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Paragon Internet Group Ltd 185.52.24.62
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: purpleella.com
Issued By: Let's Encrypt Authority X3
Valid From: 16th March, 2020
Valid To: 14th June, 2020
Subject: CN = purpleella.com
Hash: b906f37a
Issuer: CN = Let's Encrypt Authority X3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x03E19AAAA7293D4B0E4795456240AB24D810
Serial Number (Hex): 03E19AAAA7293D4B0E4795456240AB24D810
Valid From: 16th March, 2024
Valid To: 14th June, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:A8:4A:6A:63:04:7D:DD:BA:E6:D1:39:B7:A6:45:65:EF:F3:A8:EC:A1
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org

Authority Information Access: OCSP - URI:http://ocsp.int-x3.letsencrypt.org
CA Issuers - URI:http://cert.int-x3.letsencrypt.org/

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 6F:53:76:AC:31:F0:31:19:D8:99:00:A4:51:15:FF:77:
15:1C:11:D9:02:C1:00:29:06:8D:B2:08:9A:37:D9:13
Timestamp : Mar 16 02:41:22.233 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:6D:E6:FE:AE:B5:CE:9B:8E:C2:6A:03:5F:
86:61:8B:65:6A:A8:EA:1C:7D:05:D6:42:76:3F:83:1D:
4F:13:B4:45:02:20:78:7E:99:4C:F8:8C:C3:63:9A:5F:
7C:7D:CF:C9:C1:A0:6A:E8:52:57:6A:C2:E7:ED:59:92:
D0:4A:FC:82:34:B7
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B2:1E:05:CC:8B:A2:CD:8A:20:4E:87:66:F9:2B:B9:8A:
25:20:67:6B:DA:FA:70:E7:B2:49:53:2D:EF:8B:90:5E
Timestamp : Mar 16 02:41:22.180 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:C1:A1:B8:07:F5:47:00:B9:20:73:C6:
7F:FF:A2:61:85:C4:F6:82:CE:F5:C5:4F:B4:64:C5:EC:
F3:56:1C:C5:81:02:21:00:F0:21:A2:B3:FF:C2:FE:B7:
15:48:FE:7B:03:3D:D6:EF:7D:11:90:78:21:DF:17:90:
6F:67:C2:92:66:9B:6A:5C
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.purpleella.com
DNS:purpleella.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
purpleella.com. 77.104.133.76 IN 14399

NS Records

Host Nameserver Class TTL
purpleella.com. ns1.uk56.siteground.eu. IN 21599
purpleella.com. ns2.uk56.siteground.eu. IN 21599

MX Records

Priority Host Server Class TTL
30 purpleella.com. mx30.mailspamprotection.com. IN 3599
10 purpleella.com. mx10.mailspamprotection.com. IN 3599
20 purpleella.com. mx20.mailspamprotection.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
purpleella.com. ns1.uk56.siteground.eu. dnsadmin.uk56.siteground.eu. 21599

TXT Records

Host Value Class TTL
purpleella.com. v=spf1 IN 14399

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: nginx
Date: 30th April, 2020
Content-Type: text/html; charset=UTF-8
Cache-Control: max-age=15552000
Expires: 27th October, 2020
Connection: keep-alive
X-Cache-Enabled: True
Link: <https://www.purpleella.com/wp-json/>; rel="https://api.w.org/"
Set-Cookie: *
alt-svc: quic=":443"; ma=86400; v="43,39"
Host-Header: b7440e60b07ee7b8044761568fab26e8

Whois Lookup

Created: 25th February, 2015
Changed: 25th February, 2020
Expires: 25th February, 2021
Registrar: Paragon Internet Group Ltd
Status: clientTransferProhibited
clientUpdateProhibited
Nameservers: ns1.uk56.siteground.eu
ns2.uk56.siteground.eu
Owner Name: REDACTED FOR PRIVACY
Owner Organization: REDACTED FOR PRIVACY
Owner Street: REDACTED FOR PRIVACY
Owner Post Code: REDACTED FOR PRIVACY
Owner City: REDACTED FOR PRIVACY
Owner State: Bristol
Owner Country: GB
Owner Phone: REDACTED FOR PRIVACY
Owner Email: https://tieredaccess.com/contact/2ae08ecf-887c-46a3-9db4-385b8a8055be
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Post Code: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Email: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: REDACTED FOR PRIVACY
Full Whois: Domain Name: PURPLEELLA.COM
Registry Domain ID: 1905410068_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.paragonnames.net
Registrar URL: http://www.paragon.net.uk
Updated Date: 2020-02-25T11:06:27
Creation Date: 2015-02-25T10:36:18
Registrar Registration Expiration Date: 2021-02-25T10:36:18
Registrar: Paragon Internet Group Ltd
Registrar IANA ID: 1860
Reseller: Tsohost
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID:
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: Bristol
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: GB
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext:
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext:
Registrant Email: https://tieredaccess.com/contact/2ae08ecf-887c-46a3-9db4-385b8a8055be
Registry Admin ID:
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext:
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext:
Admin Email: REDACTED FOR PRIVACY
Registry Tech ID:
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext:
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext:
Tech Email: REDACTED FOR PRIVACY
Name Server: ns1.uk56.siteground.eu
Name Server: ns2.uk56.siteground.eu
DNSSEC: unsigned
Registrar Abuse Contact Email: abuse@paragonnames.com
Registrar Abuse Contact Phone: +44.2031375790
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-04-30T13:58:12Z <<<

"For more information on Whois status codes, please visit https://icann.org/epp"

Registration Service Provider:
Tsohost, support@tsohost.com
+44.1628200161
https://tsohost.com
Please contact support@tsohost.co.uk for sales, support and billing
enquiries.

Nameservers

Name IP Address
ns1.uk56.siteground.eu 35.214.70.63
ns2.uk56.siteground.eu 35.214.38.95
Related

Subdomains

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Domain Valuation Snoop Score
0/5